MediumFor those that are not familiar with this website, Medium is actually a blogging site. There are users who claim that it is actually an extension of another popular social media site twitter. According to the website itself, it is a place where different users get to share stories, ideas and knowledge that they have. However, what you share should only be less than 140 characters. You can share this to your friends but also to other people in the world. This will surely have huge potential in becoming popular because of the sharp and clean design which is pleasing to the user’s eyes.
GrouponThis is technically a coupon website wherein users buy services and products in bulk. However, their privileges usually target groups of people instead of individuals coming from retailers and service providers that are affiliated in the program. Groupon usually takes advantage of social media connections so that people can share the information to their friends and by doing so reaching to more number of people in just a few minutes. Businesses are enticed to participate in the website because they can save thousands of dollars in marketing their products and services. Although some say that companies can earn less because of the discounts that they give, they can actually gain more by marketing their product to a large number of people.
This is another social network website that has become popular lately is the Foursquare. This is actually a location-based application that allows users to post their location. Every time a user goes to a location or establishment, he/she usually “checks in” and in doing so gains corresponding points and rewards. To date, check-ins usually reaches an average of one million per week. Participating establishments can make users visit them by offering discounts and other rewards so they will visit often. There are over 800 participating establishments to date and some of the rewards include free appetizers or free drinks.
Businesses that offer products and services to customers should always be on the lookout for potential social media websites. The reason of course is simple. They can gain an additional market that other competitors might still not be aware of. When a business finds a potential site, users will only be buying from that company and by the time other companies come in, they will already have a solid market.